About Us

Welcome to Soft and Sassy, where chic elegance meets bold confidence. Based in Switzerland, we’re on a mission to empower women through fashion that feels just as good as it looks.

The idea for Soft and Sassy came to life during vacations with my friends—those moments when we’d step into charming boutiques and find that one-of-a-kind item no one back home would have. Those are the times when I do the most shopping, and I wanted to bring that same thrill of discovering unique, stylish pieces online. While we love living in Switzerland, finding quality and value can be limited, and I wanted to fill that gap.

Our carefully curated collection combines timeless style with a sassy edge, offering versatile pieces that make you feel fabulous, whether you’re cozying up in a sweater or turning heads in a dress. We believe fashion should be about more than just looking good—it’s about feeling confident and connected.

At Soft and Sassy, we understand the importance of creating meaningful moments with the people who matter most. Our pieces are to elevate not only your wardrobe but also those moments spent laughing and bonding with friends.

As a 100% women-owned brand, we proudly work exclusively with women suppliers who share our commitment to quality and empowerment. So, stay soft, stay sassy, and always stay connected.