Give yourself a hug

Stay Sassy

Give yourself a hug

Stay Sassy

Give yourself a hug

Stay Sassy

Give yourself a hug

Stay Sassy

Give yourself a hug

Stay Sassy

Give yourself a hug

Stay Sassy

Give yourself a hug

Stay Sassy

Give yourself a hug

Stay Sassy

Give yourself a hug

Stay Sassy

TODAY'S BEST SELLER

Shop The Collections

    ⭐⭐⭐⭐⭐

    I love  Soft & Sassy! Just got myself the heart hoop earrings and love them so much!


    -Julia A.

    ⭐⭐⭐⭐⭐

    Thank you Soft & Sassy, got my sister the besties necklace and she was so touched.


    -Melina H.

    ⭐⭐⭐⭐⭐

    Just placed my order and got it 3 days later, loved the packaging, the bows. the pink and the soft pouch my earrings came in. Attention to detail - CHECK !

    -Anna S.

    Soft and Sassy

    100% Women-Owned, Empowering Women Every Step of the Way.

    At Soft and Sassy, we’re proud to be a 100% women-owned business, based in the heart of Switzerland. We believe in lifting each other up, which is why we partner with women suppliers. Our mission? To empower women to feel confident, look sassy, and stay connected.

    We bring those unmistakable Swiss vibes—from cozy chalet moments to stylish beach clubs by the lake, or weekends away with your friends—all at affordable prices. Every piece in our collection is picked to inspire individuality while fostering meaningful connections with others.

    Whether you're sharing a moment with friends or stepping into your power, Soft and Sassy is here to help you feel confident, stylish, and connected—because together, we can empower each other, one sassy outfit at a time.